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Driving Better Viewer Experience: NCAA Tournament via Sport Video Group

From Sports Video Group, March 16, 2017


Check out more by following the link below.

NCAA Tournament Preview: Innovation is in the Access in CBS and Turner's Seventh Year of Partnership


"Much of the effort is built around driving better experiences for viewers by building one thing: access.


“Ultimately, our philosophy is about access,” says Barry. “How close can we get the viewer to the game, to the player, to the court? There’s a lot of gimmicks and gadgets that you could use that may or may not bring value. [CBS Sports Executive Producer/EVP, Production] Harold [Bryant] and I feel that, when you have an opportunity to put cameras and mics on the floor or more cameras in the locker room that create the opportunity for more access, then you are innovating on your coverage.”


 (Image Source: Sports Video Group)



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